In 1981, Hasbro introduced My Little Pony, a line of toys and animated shows targeted towards young girls. Each pony-girl has her unique name and personality, forming the foundation of this brand. The animated television series and the toys have gained immense popularity worldwide.
Font and color
The visual identity of the My Little Pony franchise has two different lettering styles. One is a massive designer font called “Hearts solid” which replaces some of the letters with negative space and has a rounded sans-serif outline. The other style is a traditional bold script font in lowercase cursive.
The visual identity of My Little Pony is based on a combination of white, pink, and purple, which represents an elegant and feminine appearance. Additionally, it stands out for its imagination and creativity.
Meaning and history
The My Little Pony visual identity has always been bright and friendly. Oriented mainly on little girls’ audiences, the brand always tried to design a very tender and feminine logo, which will evoke a smile.
1983 – 1988
The Original My Little Pony logo was designed in 1983 and consisted of a rainbow with an inscription on it. One of the pony characters’ name is Rainbow Dash, and her tail is colored like a rainbow.
The wordmark for My Little Pony was written in a sleek and sophisticated font in white, complemented by a subtle blue border.
1988 – 1992
In 1988 the logo became brighter and more modern. The lettering gained bolder lines and now had less space between the letters.
1997 – 1999
In 1997 the rainbow pattern remained, but the arch turned into a waving banner with a white sophisticated inscription in a thin outline and the heart symbol replacing the dot above the “I”.
2003 – 2009
A completely different emblem was designed in 2003. Now it was a bold modern wordmark placed inside a heart-shaped frame with an additional smaller heart on the top, where the word “My” in the lowercase was placed.
The framing had a gradient orange color, while the inscription showcased a vibrant purple with pink.
2009 – 2010
In 2009 the color palette switched to different shades of pink. And the typeface of the wordmark was refined. Now it is a playful custom font with curved tails of the letters and the elongated bar of the “Y”, resembling a ponytail.
2010 – 2016
The concept of combining both previous versions of the logo was brought up in 2010. The logo of My Little Pony is composed of a bold pink peppering with a heart and rainbow above it. The word “My” is written in smooth cursive and is white in color. The rainbow is drawn in four different shades of purple and pink.
2016 – 2021
The redesign of 2016 was mainly about the brand’s color palette. The logo in purple, white and pink gained a new light blue shade and became more solid and modern.
Presently, it appears complete and harmonized thanks to the white text in a thick violet boundary, however, the structure of the emblem stays unchanged.
The emblem of the brand My Little Pony is famous for its stylish and modern appearance, which can be seen on various fashion items and accessories. However, the logo is not only visible on TV screens or the packaging of the toy, but also on other places.
2020 – 2022
This emblem is mostly based off the previous design. They did make the purple outlining brighter and repainted the rainbow to actually look like a rainbow – it became a gradient of red, yellow, green and blue.
2021 – Today
This then became a secondary logo, and it’s mostly identical to the old 2016 design, except without the turquoise shading all over it.
2021 – Today
The inscription style of the previous version is repeated, but the words are proven to be straight horizontal lines. The logo in the 2021 edition of My Little Pony has a more modest and less ornate design, with lettering set against a plain white background and a color palette of white and purple. There are no decorative elements in this version of the logo.
