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Can uniforms also serve as a means of communication in the recruitment process? For instance, if an individual observes a peer donning the attire, etc.

Part a definitely plays it, but it’s a whole bunch of stuff combined together, not just a uniform. And I don’t mind wearing the uniform. I like it. The uniform gets mentioned. You can often see a lot of funny comments when people talk about working at Taco Bell.

Could you please provide more explanation on that, if possible? How is everything coming together?

We can’t have a leaky bucket. You can drive up the flow of applicants and do all of your marketing for employment, and you can go out. But we have tons of programs that can help you with that. The uniform is just a piece of it. We really mean it and we just don’t say that we’re the first people; we make sure to talk the talk and walk the walk and try to continue putting our first team members. It’s one more thing we’re doing as we’re trying to continue. What you are doing is accepting them, seeing them, showing them, growing them, and developing them. We have also seen our retention numbers go up. The uniform is just a piece of it. We really mean it and we just don’t say that we’re the first people; we make sure to talk the talk and walk the walk and try to continue putting our first team members. It’s one more thing we’re doing as we’re trying to continue. What you are doing is accepting them, seeing them, showing them, growing them, and developing them. We have also seen our retention numbers go up.

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Has the conversation on how to market Bell’s Taco and bring it to the forefront of the industry been evolving? It has always felt like initiatives such as employment opportunities at Taco Bell have contributed to the overall brand’s lifestyle.

We have a strong desire to stay tuned in to what is happening in the world and within our team’s culture. We are intentional about creating a culture and environment in our restaurants, and we also have a plan for it. A couple of weeks ago, during one of our big franchise meetings, we discussed how everyone has a roadmap for how things are going. Over the past couple of years, we’ve had many ongoing conversations about how to build upon the capabilities of our franchisees and create environments where our team members and employees truly feel listened to. The stakeholders, both the team members and the consumers, are equally important. I love the partnership I have with my marketing team because they understand exactly what I mean. Danny, this is my favorite language.

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