X’s and Xeets: What we know about Twitter’s rebrand, new logo so far

Users who have logged in since Monday are likely to have noticed the restyled black-and-white “X” logo, which greets them in a simple and iconic white and blue bird motif on the desktop.

On Monday, Elon Musk posted a photo of a giant “X” projected on the headquarters of Twitter. In a series of tweets over the weekend, he announced his plans to rebrand the company and bid farewell to the current brand.

NBC reported that the local police interfered with the permit issues, causing a halt to the construction of the San Francisco office building. However, on Monday, the company took another step towards reimaging by starting the process of removing the original “Twitter” signage.

Is there something changing besides the logo here? Will users have access to a new web domain to transition Twitter? Are “tweets” still going to be called that? What exactly does it mean that it is still up in the air? X is still in the process of rebranding like Twitter’s future, but the old branding features heavily in the mobile app version and the blue bird still hangs outside the office temporarily.

Elon Musk has unveiled a new “X” logo to replace Twitter’s famous blue bird as he follows through with a major rebranding of the the social media platform he bought for $44 billion last year. Musk had asked fans for logo ideas and chose one, which he described as minimalist Art Deco, saying it “certainly will be refined.

Elon Musk announced in a series of tweets his intentions to simply rebrand Twitter, formerly known as a social media network, with a logo that replaces the iconic bird imagery and replaces it with a white and blue letter X, where the once reserved spot on the desktop already reflects that change.

While sharing the same profile image and calling it the “Futuristic Art Deco” logo, the recent posts about the reel hype of another sort feature a new design. In the middle, the profile photo has been changed to a black square featuring a white lined X, and the display username has been changed to a capital X, but the official company’s @twitter handle remains the same. The official Twitter accounts, including Musk’s, have been updated to reflect the change, and the mobile version of the app still sticks to the blue-and-white color scheme, featuring the bird image at the top.

Entering X.Com into the search bar automatically redirects to Twitter, although Twitter.Com also still directs to the same landing page.

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What was the reason behind Elon Musk’s decision to alter the Twitter logo?

Both Musk and his team have provided a series of justifications for the renaming.

In a post shared on Twitter, Musk stated that the brand new opportunity to “go further” allows for a chance to make a fresh and “big impression” by transforming the global town square. He also pointed out in another tweet his personal affinity for the letter, stating that it serves to embody the imperfections that make us all unique.

Envisioned as a starting point where we can all connect, X is powered by AI. It creates endless possibilities and offers services, products, and ideas to create a global marketplace. X focuses on banking/payments, messaging, video, audio, and offers unlimited interactivity. It represents the future state of technology.

Musk provided further insight into his thoughts behind the changing ambitions of Twitter, saying that it is not just for branding and name recognition, but also for financial transactions and communication. He stated that it is on its way to becoming an “everything app”.

He posted on Twitter, “engaging in the identical activity, but not merely a company rebranding. This serves as a catalyst for X, the all-inclusive application, and to safeguard freedom of expression, Twitter was purchased by X Corporation.”

We must bid farewell to Twitter, as the name does not make sense in the given context. In the coming months, we will enhance your ability to conduct world financial affairs and have comprehensive communications. You can now post almost anything, including videos that can last for several hours. However, when Twitter first emerged with its 140-character messages, it resembled the back-and-forth tweeting of birds.

What was the amount Elon Musk spent on acquiring Twitter?

Musk eventually settled the dispute out of court, despite initially agreeing to the deal in April of last year, by denying the claims and responding not only to Twitter bots and spam but also to misrepresented numbers on Twitter. He purchased Twitter for $44 billion in October 2022.

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Musk was confident that he could increase the app’s revenue twofold within three years due to his belief in its significant potential. He proceeded with the transaction in part because Wedbush Securities analyst Daniel Ives valued the platform at a mere $25 billion, and he admitted to paying more than necessary for Twitter, as reported by USA TODAY in the past.

Even in the early stages of this acquisition, Musk hinted at his intentions to utilize Twitter as a puzzle piece, with ambitions that even puzzled the estimated $13 billion debt in Twitter’s purchase. He even alluded to the development of an app called “X” to embody his strong ambitions.

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Elon Musk’s child and the letter X

For those who haven’t been paying attention, this is not Elon Musk’s first attempt to name his company. Before initially starting up in 1999 with startup money from PayPal, the company was called X.Com, but Musk has now decided to rename it.

SpaceX, alternatively recognized as Company Space Exploration Technologies Corp., Where Musk assumes the position of CEO, and car brand Tesla, where Musk also holds the title of CEO, even showcases an “X” vehicle model.

Musk, nevertheless, goes by a moniker for his child with vocalist Grimes, whose complete name was initially documented as “X Æ A-12 Musk.” The name, which was merely articulated as the letter “X,” was initially elucidated by Grimes in a tweet. It has subsequently been stated that the couple altered the name to adhere to state legislation. Arguably, his most notorious utilization of the letter.

What is a Xeet?

One of the largest inquiries on everyone’s minds since the alteration: what are we supposed to refer to a “tweet” as now?

Many users have guessed that the term “xeet” is a variation of the original “tweet,” as even though the tweets that have circulated on the platform, including those marked as false, have notes beneath them stating that users should visit the official help center page of Twitter for quick assistance and clarification.

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Responding to a tweet (xeet? X?) Inquiring about the same query, Musk declared that messages will now be referred to as “x’s.” Musk has not yet provided clarification on how “tweeted,” “tweet,” or other variations of the term will be transformed – did he “xed?” Did she “xes?” Do they “x” frequently? What about the inclusion of an apostrophe in his response? Musk simply stated.

The world is still unaware.

Has Meta already registered a trademark for X?

While Musk has already fully committed to the brand transformation, some reports have raised legal questions surrounding the use of the X name and logo by a number of other companies that already have their own trademarked letter.

Many companies hold only a few trademarks in the fields of social media and similar software, although Microsoft has filed the most. Additionally, Meta holds a trademark for the logo “X” in the fields of application development, gaming, entertainment, and online social networking services, perhaps notably.

There might be a potential legal dispute, causing speculation about the ongoing competition between the brands, particularly Meta and Twitter, regarding trademarks that involve similar words, phrases, images, or even letters. It is not unusual for numerous individuals and companies to possess such trademarks.

Different Alterations

Depending on their subscription tier, Musk has revealed the most significant modification since earlier this month when he imposed “temporary restrictions” on the amount of tweets users can access, the shift to “X”.

Daily accounts that are new and unverified will have a limit of 500 and 1,000 respectively, while accounts that are verified will have a limit of 10,000. After an hour, he changed the limit. The new limit for new accounts is 400 and for unverified accounts is 800. Verified accounts will have a limit of 8,000, and this statement was later amended by him a few hours later, stating that tweeting would increase the limits rate of tweets. Verified accounts will be limited to 6,000 daily posts, while unverified accounts will be limited to only 600 daily posts. Initially, Musk stated that verified accounts would be limited to 6,000 daily posts and unverified accounts to only 600 daily posts.

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