Thanks to Andreas Nilsson, Velveeta’s ‘La Dolce’ Campaign Got Subtly Cheesier

“La Dolce Velveeta’ is a live performer who personifies the coolness and attitude of a unique brand that has shone brightly throughout this entire year. Recognizing the inherent value and confidence it possesses. They simply enjoy it. They don’t concern themselves with others’ opinions or thoughts,” states Lannie Hartley, the creative lead at JL, emphasizing that “Velveeta attracts individuals who are distinct from one another.”

Hartley explains that by simply using a small amount of Velveeta, those individuals who didn’t have to pretend but simply attended and took charge of the situation, we dedicated a considerable amount of time and energy sifting through numerous options to discover the ideal individuals, in order to infuse the new project with a unique and vibrant essence.

The final shot of the day is the shot captured on camera. We were given a half-hour to capture our film during the ideal golden-hour lighting. We conducted numerous rehearsals, and when it was time to film ‘Breeze,’ we had the opportunity to journey several hours outside of Mexico City to the deserted heartland.

CREDITS

Jessica Vultaggio: Vice President – Head of Strategy and Development at KRAFT HEINZNina Patel: Vice President – Head of North America Brand Communications at KRAFT HEINZAnne Field: Head of North American Brand Communications – Oscar Mayer, Philadelphia, Velveeta, Kraft Singles, Just Crack An Egg at KRAFT HEINZJenna Thornton: Director of External Communications & Public Relations, North American Brands at KRAFT HEINZKelsey Rice: Senior Brand Manager, Brand Communications at KRAFT HEINZKate Mitchell: Manager, North America Brand Public Relations & Media Relations at KRAFT HEINZJan Jacobs: Founder of JOHANNES LEONARDOLeo Premutico: Founder of JOHANNES LEONARDOJulia Neumann: Chief Creative Officer at JOHANNES LEONARDOMathew Jerrett: Creative Director at JOHANNES LEONARDOAndrew Chin: Creative Lead at JOHANNES LEONARDOLannie Hartley: Creative Lead at JOHANNES LEONARDOEmily Garvey: Group Strategy Director at JOHANNES LEONARDOAnnie Yuan: Communications Strategy Director at JOHANNES LEONARDOCameren Moncrieffe: Senior Communications Strategist at JOHANNES LEONARDOAndrew Grant: Strategist at JOHANNES LEONARDOConnor Keeshan: Integrated Business Lead at JOHANNES LEONARDOJack Beck: Account Director at JOHANNES LEONARDOAllie Graham: Account Supervisor at JOHANNES LEONARDOBrett Fisher: Group Executive Producer at JOHANNES LEONARDOJake Herman: Senior Producer, Film at JOHANNES LEONARDOAlesa Blanchard-Nelson: Director, Business Affairs at JOHANNES LEONARDOJoe Bringuier: Senior Business Affairs Manager at JOHANNES LEONARDOGraziella Bullaro: Senior Project Manager at JOHANNES LEONARDONana-Saa Kessie: Public Relations Associate at JOHANNES LEONARDOBrooke Scher Mogan: Executive Vice President at ALISON BROD MARKETING + COMMUNICATIONS [Public Relations/External Communications]Adrianna Lauricella: Vice President at ALISON BROD MARKETING + COMMUNICATIONS [Public Relations/External Communications]Erika Berg: Account Director at ALISON BROD MARKETING + COMMUNICATIONS [Public Relations/External Communications]Sarah Pressler: Account Supervisor at ALISON BROD MARKETING + COMMUNICATIONS [Public Relations/External Communications]Whitney Woodard: Account Executive at ALISON BROD MARKETING + COMMUNICATIONS [Public Relations/External Communications]Jessica Fineman: Junior Account Executive at ALISON BROD MARKETING + COMMUNICATIONS [Public Relations/External Communications]

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Stills Retoucher: John CiambrielloMusic Supervisor: Marc AlgrantiMusic Supervisor: Sunny KapoorAudio Engineer: Philip FlindtSound Designer: Adrian AureliusExecutive Producer: Gregers Maersk MollerFlame Artist: Marina HenzelCompositor: Oliver WoozyCompositor: Marco BarattoCompositor: Kai HauswirthSenior Compositor: Mikkel HansenVFX Supervisor: Morten VintherVFX Producer: Doireann de BuitléarHead of Production: Cilie KragegaardCOO & Executive Producer: Eliana Carranza-PitcherColorist: Hannibal LangHead of Production: Marcia WigleyExecutive Producer: Ellese ShellManaging Partner: Lauren HertzbergAssistant Editor: Chrissy DoughtyEditor: Jonnie ScarletHead of Production: Sean MoodyExecutive Producer: Jay VealUPM: Nash CuberoBidding Producer: Shawn LacyExecutive Producer: Holly VegaLine Producer: Cristina BarresExecutive Producer: Pablo ChozasCEO: Avelino RodríguezTHE LIFT: LOCAL SERVICEPartner / Managing Director: Shawn LacyDirector: Andreas NilssonBISCUIT PRODUCTIONOutput: Stills Retoucher: John CiambrielloMusic Coordinator: Marc AlgrantiMusic Supervisor: Sunny KapoorAudio Technician: Philip FlindtSound Designer: Adrian AureliusExecutive Producer: Gregers Maersk MollerFlame Artist: Marina HenzelCompositor: Oliver WoozyCompositor: Marco BarattoCompositor: Kai HauswirthSenior Compositor: Mikkel HansenVFX Supervisor: Morten VintherVFX Producer: Doireann de BuitléarHead of Production: Cilie KragegaardCOO & Executive Producer: Eliana Carranza-PitcherColorist: Hannibal LangHead of Production: Marcia WigleyExecutive Producer: Ellese ShellManaging Partner: Lauren HertzbergAssistant Editor: Chrissy DoughtyEditor: Jonnie ScarletHead of Production: Sean MoodyExecutive Producer: Jay VealUPM: Nash CuberoBidding Producer: Shawn LacyExecutive Producer: Holly VegaLine Producer: Cristina BarresExecutive Producer:

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