The CELINUNUNU collection aims to change the dialogue with clothes on. She said she wants to have comfortable clothes for children that fit well and have simple prints with neutral colors. Céline Dion, the five-time Grammy-winning artist, comes from the fashion company Nununu in Israel. The name Céline looks like a jumble of letters, kind of like a fashion name-line.
Nununu is a brand based in Israel that specializes in designing unisex clothing. Their new collection features 70 stereotype-free styles for kids aged 0 to 14.
On Tuesday, Dion tweeted about their love for Nununu and how they always have. They expressed the importance of encouraging dialogue about possibility and equality by partnering with the founders, Milchberg and Iris Adler.
René-Charles, Dion’s 17-year-old son, and her 8-year-old twins, Eddy and Nelson, she has tried to stay away from gender stereotypes while raising.
Dion explained that the main point he is conveying is that you have the freedom to bring up your children in the manner you desire. It is your responsibility to determine what is best for them. Regarding the CELINUNUNU line specifically, he clarified that they are simply suggesting an alternative approach to challenge stereotypes.
In the following discussion, we will explore the various perspectives on the new fashion line, encompassing both supporters and critics.
Instead of pressuring girls to conform to gender stereotypes by forcing them to wear more appropriate items, it might be better to pull back. It is unsettling to compare the length of shorts for boys and girls, and it is understandable why girls are given less material. Some parents have complained that shorts for girls are often too mature or too short, and it can really be over the top in today’s fashion. While it can actually help some kids feel safer, not everyone loves the idea of clothing without a gender designation.
The clothing items from Nununu are remotely suggestive, but some of them have more frilly elements. Children, without feeling pressured, can decide for themselves whether they want pearls, bows, or flowery prints. Dion Céline wants children to feel comfortable in their own clothes, regardless of whether they love pink. Jeans and simple t-shirts can be a life saver and make kids feel like fashionistas, taking the pressure off. The intent of several non-gender clothing lines is to stop the sexualization of kids.
Mintel, a marketing firm, found that 20 percent of parents with children under the age of 12, who had bought kids’ clothing in the past year, supported gender-neutral options.
Prices can differ greatly in gender-based advertising
It might make more sense to buy men’s razors and get your money’s worth. You could see how companies marketing stereotype and it’s smart to shop around in order to save money. Some companies market items towards women more often and there is nothing gendered about hygiene products. Comparing women’s razors to men’s razors or women’s shampoo to men’s shampoo, the prices can spike due to gendered marketing.
Toys may seem like they are just for playing with, especially for children, but marketing experts believe that it is important to address the question of whether toys, such as LEGOs, need to have certain colors in order to appeal more to boys or girls. Over the past 20 years, toys such as board games, playing cards, action figures, and LEGOs have been marketed more towards specific genders, but they can still face the same problem.
The Historical Background of Colors and Marketing
The quote “Girls for the blue, and boys for pink” is a generally accepted rule, but this article at the Smithsonian reveals that the choice of color for girls hasn’t always been pink, in fact, it is a fun fact.
At the end of the day, neither blue nor pink are universally seen to denote a girl or a boy. Blue is considered a common favorite color for people across the globe, but it is barely recognized as a color in some parts of the world. The Egyptians were the only culture that could produce blue dyes in long ago times, and today, it is not commonly considered a common color in the world. The research team worked with the Himba tribe from Namibia, where green and blue were found to have no real distinction for the word “blue”. Different cultures use colors in different ways, and in South Korea, pink is commonly used in male fashion.
If we were to go back just a hundred years, it is evident that the standard practice in the West was for children to wear white dresses until the age of six. However, this choice of clothing, which now sounds more like a project to portray an unappealing ghost-like gender, has largely changed for the better in terms of practicality.
As per the Smithsonian, the baby boomers were the initial cohort to don gender-specific apparel. Infant garments, encompassing shades of pink and blue, became associated with pastel colors in the mid-1800s, albeit not explicitly linked to gender. Prior to the 1940s, multiple manuals proposed that clothing hues should be determined by one’s hair or eye color.
In 2011, Jo B. Paoletti, the writer of Pink and Blue: Telling the Girls From the Boys in America, expressed to Smithsonian, “Oh my goodness, if I clothe my infant in the incorrect attire, they will develop deviant tendencies.” The concern transformed into “Oh my goodness, if I clothe my infant in the incorrect attire, they will develop deviant tendencies” — you dress your infant in white dresses and diapers; white cotton can be whitened — it was previously a matter of practicality.
The initiative to revolutionize norms in children’s fashion for Nununu founders Iris Adler and Tali Milchberg of Tel Aviv, Israel, commenced ten years ago. The company provides garments in neutral color schemes. According to the designers, children’s fashion does not need to be playful, intricate, or ornamental. On the company website, you can find certain items featuring a light, nearly beige-pink shade.
The company’s styles could be more accurately described as grounded and prioritizing comfort.
Mischievous kids can inform their Israeli parents about the word “Nununu,” which is used by the designers of the Nununu website. These clothes can also be found at other retailers such as Saks Fifth Avenue, Bloomingdales, and Nordstrom.
Critics dissatisfied with gender-neutral children’s clothing
There is a concern that kids may lose their identity or feel confused when they wear clothes that cause them to change their concepts. Critics have been doggedly focused on the idea of clothing concepts changing at Nununu. Thousands of fans tweeted that they have lost respect for her. Not everyone agrees with Dion’s decision to partner with Nununu.
If these kids want to play, they should only play with what they want. Mitchberg said that she didn’t want her growing children to think that they could only play with dolls like Barbie or play football. Milchberg and Adler did not imply any gender norms by not sitting with them or by implying gender norms with children’s clothing.
When Adler and Milchberg informed their acquaintances about their intention to launch a gender-neutral children’s clothing brand, they were met with mockery.
Milchberg expressed, “However, we had a strong conviction about it.” In an interview with Vox, Milchberg stated, “‘You will jeopardize your finances and professional path.’ When we initiated this venture, acquaintances and individuals we are acquainted with questioned, ‘What? Are you individuals insane — gender-neutral attire for children?'”
To truly understand the concept of what is in fashion, viewers may find some pictures here to be quite dramatic or potentially misleading. When Dion goes into a police confrontation, transforming into a baby ward, the commercial features could be seen as a little misleading. The advertisement for the clothing line campaign was uploaded to YouTube in November and has received over 412,000 views. She reached out to the company last year to start a clothing line for her children, and she bought her first Nununu clothes for her five-year-old children years ago.
Most likely not. Is the fashion line suitable for everyone? Several of them are expensive and it has a restricted selection of products. A comparable alternative could possibly be discovered at Walmart or Target, and a few of the jackets exceed $100. Building an entire wardrobe solely from this line or company would be unfeasible, but incorporating some items from it could enhance a child’s wardrobe and provide them with additional choices. The designs are also limited and may not truly complement every child. Some of it appears ideal for sleepwear.
The most comfortable clothes for formal outings are not tutus, including many more options available on the main Nununu website if you head there. You might be able to get a better idea of their company through their Instagram page.
If your kids are into movies like Tim Burton’s and they like things that are not simple but rather complicated, they can style their clothes in a way that resembles skulls. It can be a little edgy.
