The potato-lentil snack, known as Crunchy Curls, created by TikTok creator Bria Lemirande, has gone viral on social media. Joe’s Trader, a popular foodie’s page, has raved about the thick-cut potato chip and cracker hybrid, which has amassed nearly a million views on TikTok. It seems that Crunchy Curls has reached celebrity status on the app, making it the reigning brand for snack content on TikTok.

As per TikTok users, her one million followers have rushed to their nearest TJ stores in order to grab the snack before it sells out once again (a situation that has been happening repeatedly for the past few months), ever since her initial video urging all Crunchy Curl enthusiasts to come together on October 29th.

Once you’re hooked… Once you’re hooked, trust me, they really start to love you. Sometimes people have a little misunderstanding about how they were first perceived and how they were simply seen as plain.

What is the secret sauce to Crunchy Curl? How are TikTokers incorporating the simple snack into their daily routines? Bria hints that she eats them as a side to her morning avocado toast.

If you can’t even find them at your nearby TJ’s, the name is still fun to say. The evidence of Crunchy Curl Revolution is pictured.

During snack sessions, it can be challenging to resist and define this snack due to its satisfying spiral shape and consistent crispiness. To truly comprehend why everyone adores them so much, you must keep indulging in this type of snack. These snacks possess a distinctive potato flavor and a slightly buttery aftertaste that you can only fully grasp by continuously munching on them. Additionally, their ingredient list is surprisingly concise, comprising lentil flour, potato starch, soybean oil, pre-gelatinized potato starch, and salt. If you dare, Crunchy Curls are renowned for their lack of flavor. In contrast, the brand new Fancy Cheese Crunchies from Trader Joe’s, generously seasoned with truffle and cheese, differ from Crunchy Curls in terms of their tastelessness. Prior to trying this vegan and gluten-free snack, rest assured that you are in for an extraordinary experience.

(By the way, Crunchy Curls ranked number 4 on the list.) “They don’t have a strong taste, but they possess a rich, savory flavor and an incredibly addictive crispiness,” Briatells viewers in a February video, sharing her top 10 preferred dishes.

Natalie Ludwig, another foodie on TikTok with the username @eatsbynat, reviewed the viral snack on her page in March, giving it a 10/10 rating and describing it as an amazing and flavorful oxymoron. She said, “These Curls Crunchy are incredible. They’re safe to say flavorful, yet they’re also flavorless.”

How Are TikTok Users Eating Crunchy Curls?

While Crunchy Curls can be eaten on their own, TikTok users can serve them as a main dish or pair them with various dips for a subtle curl.

You can immerse them in TJ’s Green Goddess dip like @steen.Eats for a smooth, tangy, avocado-filled starter.

These infants will pair excellently with any dip (including homemade ones like these). Your Crispy Spirals will contribute all the taste you require to this Trader Joe’s Greek-style yogurt dip by itself, or contemplate the everything bagel dip.

Make sure to call ahead just to ensure that the items on the shelves are available. Consider adding these to your shopping list at Trader Joe’s as the ultimate sign of taking this. The power of social media is at its finest, folks.