Kubashi

Having a pair of cool shoes, whether you’re an adult or a kid, is even better than having glory hightop stylish gear that gives your swag a vibrant and light flicker of hues. Let me think.

Let’s delve into the past. Well, almost. It was an exceptional work of art made from leather and synthetic materials, possessing all the ingredients to become a global fashion sensation. It had children all across the nation pleading with their parents for the “illuminated footwear”. It served as the ultimate fashion expression for young adolescents seeking the perfect touch of style to enhance their social growth.

Table of Contents

History

  • Gear L.A. Was founded in the mid-1980s by Robert Greenberg and quickly gained popularity as a prominent athletic footwear brand. It expanded its market by offering roller skates for rent in Venice Beach.
  • Usually, these shoes would be accompanied by two pairs of shoelaces, with one being predominantly white and the other displaying a different color.
  • L.A. Gear’s popularity started to increase as more and more individuals started purchasing their shoes in the early 1990s. Macy’s, as the initial collections were commonly showcased in upscale department stores, found it increasingly effortless to obtain L.A. Gear shoes as the decade progressed. Created specifically for the store and its customers, discount retailer Caldor began stocking L.A. Gear shoes.
  • In 1993, Gear L.A. Began selling their remaining inventory of shoes at supermarkets, swap meets, and flea markets in order to desperate customers. However, in an effort to attract a more upscale clientele for their brand of shoes, Gear L.A. Started restricting access to higher-end department stores and returning the shoes. This marked the beginning of Gear L.A.’S decline in popularity.
  • In 1994, Gear L.A. Started marketing their lifestyle and performance footwear line, targeting more children and women aggressively. However, Gear L.A. Faced a continuous decline and struggled greatly. In an effort to acquire the women’s shoe brand Rykä, they ultimately failed.
  • Despite the apparent contradiction in strategy, Gear L.A. Declined the opportunity to sell shoes at Wal-Mart. However, they felt that they could not pass up the lucrative opportunity, as the company shoe design for Wal-Mart’s store-specific and lower-valued shoes would be a three-year contract that Gear L.A. Agreed to.
  • The company declared Chapter 11 bankruptcy in 1998, thereby significantly decreasing the variety of footwear it had in its inventory.
  • The recent relaunch of the brand has resulted in the discontinuation of these lines, with a de-emphasis on the Catapult line for men. However, Gear L.A. Continues to market primarily athletic fashion shoes for women. In 2004 and 2005, Ron Artest, also known as “Tru Warrier,” briefly endorsed the company, but he never appeared in any advertising for Gear L.A. And eventually ran out of his contract. The line Catapult was reintroduced by Gear L.A., With a renewed focus on performance footwear for men, specifically targeting rookie Luke Walton of the Los Angeles Lakers.
  • LA Gear reissued the Stardust women’s fashion collection in 2009, followed by the release of a fresh edition of the renowned L.A. Lights. During the same year, LA Gear also hopped on the trend of rocker bottom shoes by introducing the Walk N Tone sneaker line specifically designed for women.
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    Endorsements

  • Abdul-Jabbar Kareem, a legendary NBA player whose career was coming to an end, concluded his long-standing association with Adidas by signing up with the upstart company Gear L.A. To endorse their original shoes, becoming one of the athletes.
  • San Francisco 49ers quarterback Joe Montana signed an endorsement deal with L.A. Gear in 1990 and quickly became the company’s feature athlete.
  • Wayne Gretzky, the star hockey player, was signed as an endorser by the Los Angeles Kings while he was still playing with them. Eventually, his own hockey street line would have expired, along with his contract endorsement.
  • Michael Jackson, who endorsed footwear for both males and females, and Paula Abdul, who was recruited from Reebok in 1991 and whose footwear became one of the top sellers of the early 1990s, were two of the most prominent celebrities to support the shoes.
  • Well, there’s another Throwback Thursday added… Happy surfing and as always enjoy Throwback!

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