Hercules Tires to Sponsor Mental Health Initiative

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  • Collaborating with Six Collegiate Conferences to Increase Awareness Regarding Mental Well-being of Student-Athletes.

    The Hercules Tire logo.

    Company Rubber and Tire Hercules is teaming up with six college basketball conferences to raise awareness about the importance of mental health in the lives of student-athletes.

    In the Southland Conference, West Coast Conference, Western Athletic Conference, Central Intercollegiate Athletic Association, and Sun Belt Conference, Hercules will donate $1 for every three-point shot made during the regular season games of both the women’s and men’s conferences. Additionally, Hercules will donate $1 for every free throw made during the regular season games of both the women’s and men’s conferences in the Big South Conference.

    Over the course of the year, Hercules Tires and the six conferences will demonstrate the significance of tackling mental well-being through the #RideOnOurMentalStrength social campaign, alongside the contribution initiative aimed at enhancing awareness and offering continuous guidance and support.

    Big South Commissioner Kyle Kallander expressed with enthusiasm, “Hercules Tires, in its endorsement of Big South student-athletes, has made an extraordinary commitment!” “We are extremely appreciative of their collaboration in this significant endeavor. Prioritizing the well-being of our student-athletes and providing them with mental health support is of utmost importance to the Big South Conference and its members. This alliance is highly beneficial and prosperous due to the alignment of values between Hercules Tires and the Big South Conference.”

    Hercules Tires is the official corporate partner and “Partner” for all six conferences. Their valuable resources provide support for each conference’s student-athletes in their pursuit of excellence in both campus life and competition.

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    Simpson, the President of Hercules Tires, expressed, “We take great pride in collaborating with these six conferences to support initiatives that promote awareness and improve the overall well-being of student-athletes. We genuinely hope that the outcomes of our endeavors today will have a lasting positive impact on these young individuals. This is precisely why our mental health campaign is an ideal match for the principles that govern our business. At Hercules, we are motivated by our values to set a positive example and treat everyone with respect while striving for excellence. It is common for individuals to endure their mental health struggles in silence or hesitate to share their experiences.”

    Van Wagner, the multi-media rights and sponsorship partner for all six conferences, facilitated the development and execution of this mental health initiative.

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