Bud Light Sales Crash In Latest Data

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The most recent sales figures for Bud Light were a massacre for the beer company.

Sales have experienced a sharp decline since the beginning of April, and Bud Light has faced continuous scrutiny following the highly unwise Dylan Mulvaney advertisement.

Anheuser-Busch and the once-popular light beer brand might have been hopeful for the situation to turn around, preparing cold ice drinks and getting ready to grill out as people here celebrate America’s birthday on July 4th.

That just isn’t occurring.

Sales for the week ending on June 24th decreased by 9.7% as reported by Consulting Williams Bump and NielsenIQ.

That’s only slightly better than the 28.5% decrease from the previous week, according to the identical data.

In contrast to the corresponding period in the previous year, there was a staggering decline of 31.3% in unit sales. The further you delve into the data, the more dismal the figures become. Nevertheless.

Bud Light destroyed in latest sales data. (Photo by Drew Angerer/Getty Images)

BL isn’t alone in its decline.

Since May, the Mexican beer has reigned as the best-selling beer in America. According to the identical data, there has been a 6.4% surge in sales of Modelo. In contrast, Budweiser has experienced a 12% decline, and Michelob Ultra has witnessed a decrease of 4.4%. Bud Light is not the sole Anheuser-Busch brand facing challenges, much like the preceding statistics indicate.

As reported by the New York Post, the market valuation of Anheuser-Busch has plummeted a remarkable $27 billion since the crisis triggered by the Dylan Mulvaney advertisement commenced.

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“Bump Williams Consulting VP Dave Williams expressed doubt that there would be any reversal in the course,” he told the New York Post. The forecasts for BL’s future also seem exceedingly grim unless there is a transformative occurrence that entices the former Bud Light consumers to return.

Bud Light sales down 27.9% in latest data. (Photo by Drew Angerer/Getty Images)

The situation appears to deteriorate further and further with each successive day. One thing is certain – individuals are not prepared to pardon and progress forward at the present moment.


David Hookstead is a journalist for OutKick who covers a wide range of subjects with a particular emphasis on football and culture.

Hookstead worked for The Daily Caller covering similar topics for seven years before joining OutKick. He hosts the American Joyride podcast on Outkick, where he outlines unique stories and conducts interviews with American heroes.

Hookstead is an alumna of the University of Wisconsin.

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