Anheuser-Busch did not make any attempt to contact Dylan Mulvaney, the transgender influencer, during the backlash surrounding their controversial collaboration, despite issuing a response to the beer company.
TikTok star never said they, but I was waiting for them to reach out to me on behalf of the brand. Mulvaney, who identifies as female, described the online torrent of “bullying and transphobia” that erupted after she put Bud Light on a customized beer face in an Instagram post on Thursday.
Mulvaney stated, “Because they desire to discriminate against and show hatred towards transgender individuals, it is even more concerning that they prioritize their customers over hiring transgender individuals. In my opinion, it is even more reprehensible that they choose not to publicly oppose the idea of hiring transgender individuals for their company.”
Anheuser-Busch did not respond immediately to the request for comment. The company has issued a generic statement pledging its support for the LGBTQ+ community, without mentioning Mulvaney by name, and stating that it will provide support through multiple outlets.
MODEL TAKES FIRST PLACE, RESULTING IN A DECLINE IN BUD LIGHT SALES.
“As we move forward, our top priority will always be the safety and privacy of our partners and employees. Anheuser-Busch spokesperson stated, ‘We are committed to the LGBTQ+ community, including those in various communities, and we have established partnerships and programs with organizations for decades.'”
Viral has not relented in boycotting Bud Light since April 1st, despite months of personalized posts. Anheuser-Busch sent Mulvaney’s cans to celebrate her first full year of “womanhood,” which the influencer posted about as the “best gift ever” with the hashtag “#budlightpartner.”
Anheuser-Busch introduces a fresh advertising campaign amidst criticism regarding their collaboration with Dylan Mulvaney.
The brand was widely mocked and criticized online after a follow-up video featuring Mulvaney drinking Light Bud in a bathtub was released, disappointing loyal Light Bud drinkers.
Sales of Bud Light have drastically declined since the controversy and show no signs of recovery.
HOWEVER, LIGHT INITIATES SUMMER ADVERTISING STRATEGY FOLLOWING MULVANEY CONTROVERSY.
Bud Light sales have experienced a decline of 24.6% when compared to the corresponding period in the previous year, as indicated by the data. According to NiselsenIQ data supplied to FOX Business by Bump Williams Consulting, Bud Light sales for the week concluding on June 3 exhibited a decrease of 24.4% in comparison to the same period one year ago. During the last four weeks leading up to June 3,
On June 3, Bud Light, a brand of beer, surpassed Modelo Especial as the number one selling beer for the single week ending period and week four, based on a dollar basis.
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Meanwhile, the sales of Coors Light grew by 25.8% and Miller Lite increased by 21.4% during the same timeframe.
Anheuser-Busch InBev has experienced a decline of around 17% in both its stock price and market capitalization since reaching its highest point in March, as of mid-June.
Despite recent declines, Bud Light remains America’s top-selling beer year-to-date, surpassing Modelo in retail store sales in the U.S. During the last four weeks of the same period, with a 7.3% share versus 8.4% growth in sales.
